How should we promote rail travel? German, Dutch and UK students developed new marketing concepts during our two-day masterclass.
Overview
Participating universities




Expert speakers
Jeremy Whitaker | Abellio
Kate Ingram | Burnley Council
David Simper | Blackpool Council
Richard Watts | Lancs County Council
In pictures








The target audiences

Tourists

Commuters

Families

Third age

Students
Presentations by the students
Impact of the masterclass
The first to be implemented has been the tourism group’s idea to promote leisure trips on local and regional lines using the onboard Wi-Fi of mainline trains. Within three months of the workshop, this concept has been put into practice by the Devon & Cornwall Rail Partnership and First Great Western – a big success for the masterclass. Read more.
Downloads
Partners
