For example, the survey of citizens in the five partner regions for this project found the following proportions of people:

Q7 Thinking again about your most frequent journey, please choose the statement below that best describes your current situation.	Number	Percent
I am not aware of any train services I could use	15	4.4
There are no train services that I could use	119	35.0
There are train services, but I have not used them	47	13.8
I am considering using trains, but haven´t done so yet	7	2.1
I have used the train but am not sure if I will do so again	24	7.1
I use the train regularly	116	34.1
I have used the train, but no longer do so	12	3.5
Total	340

This research output gives the following information about the target audience:

• 35% of people feel that there is no service available to them and a further 34.1% already use the train regularly. Therefore the people to target, potential rail travellers, are only around 31% of this particular group of people.

• This 31% are differently minded when it comes to using rail.

• 4.4% are not aware of any services. They might require measures such as marketing or promotion to become more aware of rail services which they could use. .

• 13.8% are aware of services, but are yet to consider using them. Marketing the benefits of rail travel (or the drawbacks of their current mode of travel) might help them to consider using rail travel.

• 2.1% are considering using the train but need the extra push to be convinced to try them. Measures to persuade them could be a discounted ticket offer or taster day on the rail service.

• 7.1% of people have tried rail travel but are unsure of whether they will use it again, and 3.5 used to use rail but don’t any more. Research into these groups must focus on reasons for this. Improvements to services or at stations are potential aspects which might draw them back in.